HERE WE GO! Bar

Branding & Identity - Logos, Color Palette, Typography, Guidelines / Positioning & Strategy / Pitch Deck

"Here We Go!" is a laid-back, queer dive bar that is exactly what Los Angeles needs. The space encourages patrons to be themselves without any pretense, features women's sports and fosters a sense of community. The bar embraces an inclusive atmosphere where people of all ages can freely come together – whether it is grabbing drinks after a pick-up game of basketball or on the way to the store to get litter. 

Leaning into the intersection of eclectic dive bar aesthetic and unique ‘qwierd’ queer community, the creation of the identity for HERE WE GO! was centered around leaving a punchy unique impression on anyone who interacts with the brand. Although the four eyed cat is a secondary logo type, the unique personality it injects into the brand is well worth it.